The Scottish Labour Party, which relaunched this week as the
Scottish New Labour Party, has appointed the Edinburgh-based agency, the
Union, to create an advertising campaign in the run-up to elections for
the new Scottish Parliament next May.
The Scottish National Party is currently running high in the polls,
giving tough competition to the SNLP. The Conservatives will be trying
to re-establish a presence north of the border, while the Liberal
Democrats traditionally do well in rural areas.
Phillip Chalmers, the head of marketing at the SNLP, said: ’I have
appointed the Union to give me advice and guidance on the campaign - not
for its name!’
The Union has also been appointed to advertise the new Museum of
Scotland, to be opened on 1 December.
Scottish & Newcastle has provided the Union with their third win this
week. The agency has been appointed to promote the company’s pub