Uniqlo "Skip winter" by Mori and Stink Studios

An empty, wintery urban square is brought to life by dance in a Uniqlo campaign promoting the brand's DAN-PAN bottoms.

The films are captured entirely from the waist down, with the aim of debunking the idea that people need to stay inside during winter to avoid the cold. A series of short videos will complement a 60-second commercial, which was written by Morihiro Harano, art directed by Masanori Sakamoto, and directed by Greg Brunkalla through Stink Studios London. 

Credits

Creative director and copywriter
Fashion director
Creative and film production
Director
Executive producer
Executive creative director
Creative
Senior visual effects designer
Visual effects designer
Producer
Post production supervisor
DOP
Post-production
Soundtrack composer
Agency producer
Client supervisor
Creative agency
Production company Stink Studios
Client

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE