Unique user record for UK gaming site

LONDON - GameSpot, the UK gaming website, attracted a record online audience of more than 3.5 million unique users, according to December ABCe data.

The data also showed that 99.8% of its users during December were from the UK, leading it to claim that it offers advertisers a “pure” UK audience.

Laura Jenner, site manager of GameSpot UK, attributed the increase in users to the growth of the gaming industry over the past 12 months.

She noted that new game launches such as Halo 3 are now outstripping the majority of film openings in terms of first-day retail sales.

Websites owned by CNET Networks UK, which owns GameSpot, now have more than 29% reach into the total UK online population, according to internet research firm comScore.