Unison, a UK-based union which represents public sector workers, has launched a campaign contrasting the government's praise for key workers during the coronavirus pandemic with its record on their pay deals.
With a voiceover by Mercury Prize-winning musician Speech Debelle, "They deserve more" begins by crediting frontline workers including hospital porters, care home workers and emergency responders who "went to work when the world stayed home".
"And they call them heroes: our first line of defence, partners for the final dance", Debelle says, prompting the words "key workers deserve more than this government’s empty words" in block yellow font.
The film, which will run online, ends by urging viewers to "vote for fair pay in the May elections", and launches today (26 April) ahead of the polls on 6 May. The campaign was created by Darryl George and Annie Fox, while media planning and buying is handled by MI Media.