-United Biscuits has confirmed speculation that it is in talks that could lead to a sale of the company, which includes such brands as McVitie's and KP.
It admitted that it is holding talks with several companies, chief among which is Cadbury Schweppes. The disclosure ends months of speculation about the future of the company, which is expected to be sold for more than £1 billion.
The decision comes after the group's failure to expand into the frozen food market. It recently put this side of its business up for sale with a price tag of £250 million.
The bulk of its advertising business is handled by Leo Burnett, which is responsible for the KP range of snacks and McVitie's, which includes Jaffa Cakes as well as digestive biscuits.
Other bidders alongside Cadbury Schweppes are thought to include Danone and RJR Nabisco, which makes Oreo cookies.
Cadbury's confectionery business is largely split between Euro RSCG Wnek Gosper and TWBA GGT Simons Palmer.