Unity Media, the Kent-based business and consumer specialist
publisher, is launching a consumer title, Banzai, covering Japanese
It will also feature manga cartoon characters and other unique aspects
of Japanese popular culture. The first issue comes out in the first week
of November with a print run of 60,000.
Publisher Colin Wilkinson claims that advertisers have responded very
favourably to the concept and he expects it to be Unity’s most
successful launch. The advertising is being sold by a team of four who
also sell Unity’s other car titles. The largest is BMW Car with a
worldwide circulation of 45,000 and others include Performance BMW,
Performance VW and Performance Ford.
Wilkinson said that other consumer ideas are being evaluated for
Unity has also launched a new business-to-business title, Conservatory,
a spin-off from Glass and Glazing Products. The latter has a monthly
controlled distribution of 10,000 to the glazing trade. Conservatory
goes to a different specialist list of 7,500.
’The list was specifically sourced to provide advertisers with a high
quality of reader enquiry responses,’ said Wilkinson. It is not expected
to cannibalise existing income streams.
The second issue of Conservatory will be published in January and,
thereafter, bi-monthly. It is the second spin-off from Glass and Glazing
Products following the launch of the Glassinfo interactive CD. The brand
extensions have doubled income to nearly pounds 1 million.
Since its inception in 1995, Unity has acquired and launched 16
magazines which are sold by a 16-strong advertising sales force housed
in the Westerham, Kent, office. Other business-to-business titles
include Public Service and Local Government.