Unity partner takes up post as chair of online sales house

Derek Morris, a founding partner of the media communications specialist Unity, has been appointed chairman of the newly merged Euro-pean online sales house optimad.com.

Derek Morris, a founding partner of the media communications

specialist Unity, has been appointed chairman of the newly merged

Euro-pean online sales house optimad.com.



Morris will be a non-executive chairman of the company, a position he

will hold in addition to his responsibilities at Unity. He will help

develop optimad.com’s business beyond its UK newspaper and magazine

portfolio.



Optimad.com was formed last month after the merger of the UK online

sales company adtender.com and the German media specialist adfora.



com. The company’s first website went live in April and a second version

will launch this month.



Morris said: ’This is a natural step for the market. There’s not a lot

more consolidation left and once that’s done the managers of buying

shops will look at cutting costs.’ He added that his appointment was a

’natural progression’ after getting involved with the company through

Unity.



Dominic Coupe, the head of marketing and sales at optimad.com, said:

’Derek is one of the most talented people working in the industry.’



Topics