Derek Morris, a founding partner of the media communications
specialist Unity, has been appointed chairman of the newly merged
Euro-pean online sales house optimad.com.
Morris will be a non-executive chairman of the company, a position he
will hold in addition to his responsibilities at Unity. He will help
develop optimad.com’s business beyond its UK newspaper and magazine
Optimad.com was formed last month after the merger of the UK online
sales company adtender.com and the German media specialist adfora.
com. The company’s first website went live in April and a second version
will launch this month.
Morris said: ’This is a natural step for the market. There’s not a lot
more consolidation left and once that’s done the managers of buying
shops will look at cutting costs.’ He added that his appointment was a
’natural progression’ after getting involved with the company through
Dominic Coupe, the head of marketing and sales at optimad.com, said:
’Derek is one of the most talented people working in the industry.’