Universal McCann has appointed a new vice-president of
international media to help handle its growing international business
Servane Reimer joins from Euro RSCG Partnership in Hong Kong, where she
was regional director of Asia Pacific. She will report to Robin Kent,
chairman of Universal McCann Worldwide.
Reimer will assume overall responsibility for the agency’s global UPS
and Air Canada business, as well as the pan-European Gateway
She will work alongside Universal’s three other international
vice-presidents, Martin Middleton, Jacques Lehodey and Mike Redman.
Kent said: ’Having worked in France, the US and Asia, Servane brings a
wealth of skills and blue-chip client experience to what has become a
truly international group at Universal McCann Worldwide. Her appointment
will allow us to give our clients more senior management interface while
bringing much needed support to our new-business team.’
Before Euro RSCG, where she worked for three years, Reimer was a senior
media manager at Optimedia-DDB Needham in Paris.