Universal was appointed after a pitch process also involving PHD, Manning Gottlieb OMD and incumbents Pure Media and Carat.
Before appointing Universal, Autoglass used Pure Media to handle planning and the agency contracted the buying side of the account out to Carat.
HHCL/ Red Cell, Pure's former sister Chime Communications agency now owned by WPP, handles creative for Autoglass. There are no plans to review this arrangement.
Autoglass, part of Belron International, has traditionally used a multimedia approach to promote its message about the importance of windscreens within overall car safety. HHCL's line "we fit safety as standard" is supported with PR activity from QBO Bell Pottinger.
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