Universal McCann is expanding its international division to cope
with a clutch of new wins, including the pan-European briefs for Reckitt
& Colman's household products and the tyre manufacturer Goodyear.
Servane Reimer, Universal's new vice-president of international media,
is the agency's most senior hiring.
Reimer was previously regional director of Asia Pacific for Euro RSCG
Partnership in Hong Kong.
She will assume overall responsibility for Universal's global UPS
business, Air Canada and its pan-European Gateway account, and she will
report to Universal McCann's worldwide chairman Robin Kent.
Reimer will work alongside Universal McCann's three international vice
presidents, Martin Middleton, Jacques Lehodey and Mike Redman.
The second key appointment is Neil Harrison as Universal's first
international media manager. Harrison will handle the pan-European media
for the hefty GM account, which encompasses the Corsa, Tigra and Omega
brands as well as Esso. He reports to Middleton. The 35-year-old joins
from JWT Argentina where he worked on Ford, Shell and Nestle.
Universal has also taken on Jose Sanchis, Christiano Ventura and Ben
Scott-Jenkins as international media executives, to sit below the
planner/buyers and Mathias Aspuid as international research
Kent said of Reimer's appointment: 'Having worked in France, the US and
Asia, Servane brings a wealth of skills and blue chip client experience
to Universal McCann Worldwide.'
Before Euro RSCG, where she worked for three years, Reimer was a senior
media manager at Optimedia DDB Needham in Paris.