Universal McCann fills European role as Dudgeon leaves

Universal McCann Worldwide has moved swiftly to replace Murray Dudgeon, its European media director, who was poached by GWR this week to be managing director of its flagship national radio station, Classic FM.

Universal McCann Worldwide has moved swiftly to replace Murray

Dudgeon, its European media director, who was poached by GWR this week

to be managing director of its flagship national radio station, Classic

FM.



Robin Kent, currently media group head at Universal, will take over when

Dudgeon leaves in April.



Kent will take over the day-to-day management of Universal McCann’s

worldwide media teams in London and the General Motors team based in

Paris, as well as working closely with media directors in 24

countries.



In his new position at Classic, Dudgeon will work closely with the GWR

chief executive, Ralph Bernard.



Dudgeon said: ’Looking at what I have done here (at Universal), it’s

unlikely I would join a Carat or a Zenith. I’ve been happy with my lot

here, but I’ve always been keen on radio and believed strongly in

it.



Classic has a unique position in the UK broadcasting scene and I think

it offers an interesting challenge.’



Dudgeon’s brief will be to develop the Classic brand and increase the

number of listeners and advertisers in the UK and abroad.



Classic was launched in 1992 and has since become the most successful

national commercial station in the UK, picking up 4.9 million listeners

a week. However, by comparison, it has struggled in Europe.



Dudgeon said: ’Classic clearly has potential. I have to look at what

that opportunity might be.’



Dudgeon worked briefly on the London stock exchange before joining the

media department of McCann-Erickson in 1979. He became deputy media

director in 1987, European media director in 1991 and was appointed as a

senior vice-president in 1992.



Bernard declined to comment as Campaign went to press.



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