Ben Langdon, the regional director of Universal McCann Europe, the
Middle East & Africa, has restructured his senior management team as he
looks to bolster the network's multinational client base.
Brian Jacobs, the former managing director of Carat International, joins
Universal Europe as the executive vice-president, head of worldwide
Jacobs left Carat just before Christmas following a series of management
changes in late 1999 (Campaign, 19 January).
Langdon, who was appointed to his media role last year, said: 'Brian's
position is especially important as the environment in which clients
operate continues to change rapidly, and new business models, as well as
new skills, are needed. We need someone like Brian to ensure that
Universal gets in with the right people at the right levels.'
Kay McCarthy, the strategic planning director of McCann-Erickson Dublin,
has been promoted to the strategic planning director of Universal
She will work alongside Universal's global research director, Jim
Langdon has also extended the remit of Chris Shaw, the chairman of
Universal McCann UK & Ireland Group, giving him the additional titles of
executive vice-president of Universal Interactive EMEA and Universal
Langdon said: 'We have strong online units in all key European markets,
but we will now form the next generation pan-regional interactive
Chris's job is to create a pan-regional Universal Programming division
that is part of a strong US-EMEA axis.'