Universal McCann picks up Akzo Nobel paint brief

LONDON - Akzo Nobel, the paint manufacturer, has centralised its £20m pan-European media account into Universal McCann.

The agency, which previously worked for Akzo Nobel in Spain, will work across Europe on media planning and buying for brands including Crown and Sandtex in the UK.

It has won the £5m UK Crown account from Mediaedge:cia Manchester as part of the process. Universal McCann will also work on planning and buying for brands including Astral in France and Flexa in The Netherlands.

Akzo Nobel called the centralisation pitch to create efficiencies and to put an agency in place that could co-ordinate a European strategy.

Based in The Netherlands, Akzo Nobel has focused its UK media spend on Crown Breatheasy. Its UK creative, handled by BDH\TBWA, is unaffected by the review.

Thomas Stoeckl, the European synergy director at Akzo Nobel, said: "Universal McCann has the best offering in the marketplace and its European co-ordination capabilities are particularly strong."

Chris Shaw, the regional director for Universal McCann EMEA, said: "We're delighted to be working with Akzo Nobel -- it has strong brands and a great heritage."

Akzo Nobel is also a leading chemical supplier for products such as ice-cream, bakery goods and cosmetics.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus