Universal McCann has won a toehold on Johnson & Johnson’s roster
with an assignment to handle the pounds 15 million global media account
for the toiletry giant’s contact lens brand, Acuvue.
The account, which was previously held by Initiative Media, was awarded
without a formal pitch. The appointment follows the decision to hand the
creative task to Universal’s sister creative agency, McCann-Erickson, in
October, following a three-way pitch against the incumbents, Ammirati
Puris Lintas and Saatchi & Saatchi.
Universal takes its place on J&J’s roster alongside the main agency of
record, Solutions in Media, a division of BMP Optimum.
The global contact lens market is becoming increasingly competitive and
it is believed that Vistakon, the subsidiary of Johnson & Johnson which
produces the contact lens range, is poised for a major advertising
campaign this spring. Last year, the company spent pounds 3.5 million on
UK advertising (AC Nielsen-MEAL), a sum likely to be exceeded this
Fiona Smedley, joint managing director of Universal McCann, said: ’We’re
delighted to be appointed and are looking forward to working with the
client, which operates in an aggressively competitive market.’