Universal McCann Manchester is to take over planning and buying for
the Teacher Training Agency (TTA) from BJK&E Media.
Universal won the business after a lengthy pitch process, overseen by
Anna Campopino, the TTA’s director of communications and marketing. The
TTA announced the three-year statutory review last November.
BJK&E has handled the TTA’s media arrangements since winning the account
in May 1997 and will continue to do so until June when the business
McCann-Erickson will handle the creative account.
Richard Parsons, BJK&E’s associate director, oversees the account with
Nicola Lyon and Frazer Sharp looking after planning and buying.
Parsons and his team placed the ’No-one forgets a good teacher’ ads -
which were created by Delaney Lund Knox Warren - in the national press
and on the London Underground.
However, 96 per cent of the TTA’s media spend went on cinema, according
to MMS fourth quarter figures.
Delaney Lund Knox Warren has just completed a new commercial for the
TTA, which was scheduled to launch in cinemas across the country last
The TTA is a government-funded body charged with raising standards in
schools through training and by attracting new teachers into the
Universal McCann Manchester is one of the city’s biggest agencies.
Its clients include EC de Witt & Company - which makes Clinomyn
Toothpaste and Witch Doctor - Avis Rent a Car, GUS Home Shopping,
Peugeot and Zeneca Pharmaceuticals.
No-one at Universal McCann was willing to comment on the TTA win.