LONDON - MediaCom has won Universal Music's £100 million media planning and buying account across Europe after a year-long review.
MediaCom, which already handles the £30 million UK business, won the account after a protracted head-to-head pitch against Aegis-owned Carat.
MediaCom has held the Universal Music UK account since the agency’s launch in 1999.
Universal Music handles artists such as Amy Winehouse, U2, Elton John and Take That and its record labels include A&M, Island, Polydor and Decca.
Read Rory Sutherland's latest blog on the music industry
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.png)