Universal Studios 'King Kong' by David & Goliath

Universal Studios Hollywood is promoting their newest attraction, King Kong 360 in 3-D, with a cinema spot capturing dramatic audience reactions of the experience.

The spot shows slow motion shots of people reacting dramatically to something in the distance. Towards the end, we see that King Kong has been prompting their excitement.  

King Kong 360 3-D, which opened at Universal Studios on July 1, was created by director Peter Jackson and WETA digital. The 60 spot will air in US cinemas.