Universal McCann Worldwide has poached Jim Kite, BSkyB’s head of
research, for the new post of European research director.
Kite is the first key appointment made by the Universal McCann
Worldwide’s managing director, Robin Kent, since he took over from
Murray Dudgeon in January.
Dudgeon left Universal after 18 years to become managing director of the
radio station, Classic FM.
Kite will be responsible for developing Universal Worldwide’s research
centre in London. His tasks will include building a research team and
working with the directors of research at Universal offices across
The role will also call for Kite to take on a global brief, working for
McCann-Erickson and Universal clients worldwide.
At BSkyB, Kite had been in charge of the research department since
He had specific duties for digital television and was closely involved
in the Channel 5 franchise bid.
Kite said: ’I’m moving from the top job in television research to the
top European role in media research. With my knowledge of multi-channel
TV and fragmentation, I’m ideally placed to explain the opportunities
advertisers face in the coming decade.’
Kent said: ’His understanding of TV and where it is going will give us a
He added: ’It is a role Universal has recognised to be key to our
We wanted to put a person in place a year ago, but we have looked very
hard and it has taken us this long.’