Whether it’s for a targeting campaign, CRM, programmatic buying or simply knowing your customers better, VisualDNA is a big data provider, founded on the science of psychology.
VisualDNA folds personality insight into demographic and contextual understanding, resulting in a three dimensional view of who customers are, what will engage them – and why. Personality is a stable, constant baseline in people’s lives – it determines someone’s natural propensity towards an activity, product or brand. Using data from VisualDNA, you can be sure you’ll reach the right customer, with the right message and creative at the right time.
Our global network reaches more than 340 million consumers worldwide, capturing insightful data on their online behaviour. With more than 100 million deep UK profiles that combine demographic information with interests, purchasing intent and other psychographic information drawn from responses to visual quizzes, we help brands, agencies and publishers access the actionable insight needed to achieve optimal marketing results.