Untamed Publishing seeks agency for Bite

Bite, a new entertainment magazine for teenage boys from start-up Untamed Publishing, has hit the newsstands and is seeking an advertising sales agency.

Bite, a new entertainment magazine for teenage boys from start-up

Untamed Publishing, has hit the newsstands and is seeking an advertising

sales agency.



Bite covers a mix of video games, music, films, TV, internet, BMXing and

skateboarding. It aims to carve out a niche for 13- to 16-year-olds who

have grown out of games titles but are too young for men’s magazines

like FHM.



It is the first magazine from Untamed - a venture set up by former staff

of IDG Media’s now defunct Macclesfield office. This operation was

responsible for Planet PlayStation, PlayStation Pro and N64 Pro.



The 68-page first issue of Bite appeared on 4 July with a 75,000

distribution and a pounds 1.99 cover price. A free packet of bacon

flavoured crisps was covermounted to promote the PlayStation game Hogs

of War.



Nine pages of ads were sold by Jane Mitchell of Macclesfield sales house

Contract Media. However, Mitchell, who concentrates on exhibition sales,

is unwilling to continue and a new sales agency is being sought.



Publishing director Carol Ann Barrett, formerly publisher at IDG Media,

said all Untamed’s magazine launches would be sold by agencies. Ventures

in contract publishing are being negotiated.



Target ad categories include food and drink, games, clothes, sport and

leisure and home entertainment.



Editor Dan Whitehead claimed there was no similar title in the

market.



’BBC’s FBX is the closest but is aimed at eight- to ten-year-olds. After

that there are specialist games magazines and Smash Hits, which is

considered too girly,’ said Whitehead.



The second issue will be devoted to the X-Men phenomenon and is likely

to be covermounted with Mars confectionary.



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