Bite, a new entertainment magazine for teenage boys from start-up
Untamed Publishing, has hit the newsstands and is seeking an advertising
Bite covers a mix of video games, music, films, TV, internet, BMXing and
skateboarding. It aims to carve out a niche for 13- to 16-year-olds who
have grown out of games titles but are too young for men’s magazines
It is the first magazine from Untamed - a venture set up by former staff
of IDG Media’s now defunct Macclesfield office. This operation was
responsible for Planet PlayStation, PlayStation Pro and N64 Pro.
The 68-page first issue of Bite appeared on 4 July with a 75,000
distribution and a pounds 1.99 cover price. A free packet of bacon
flavoured crisps was covermounted to promote the PlayStation game Hogs
Nine pages of ads were sold by Jane Mitchell of Macclesfield sales house
Contract Media. However, Mitchell, who concentrates on exhibition sales,
is unwilling to continue and a new sales agency is being sought.
Publishing director Carol Ann Barrett, formerly publisher at IDG Media,
said all Untamed’s magazine launches would be sold by agencies. Ventures
in contract publishing are being negotiated.
Target ad categories include food and drink, games, clothes, sport and
leisure and home entertainment.
Editor Dan Whitehead claimed there was no similar title in the
’BBC’s FBX is the closest but is aimed at eight- to ten-year-olds. After
that there are specialist games magazines and Smash Hits, which is
considered too girly,’ said Whitehead.
The second issue will be devoted to the X-Men phenomenon and is likely
to be covermounted with Mars confectionary.