Taking place on 22 January, the event will take place at the fair’s venue, the Business Design Centre in Islington, London. Guests will be able to view the exhibition until 9pm while enjoying complimentary drinks from the beer brand.
A number of talks, tours, performances and film screenings are planned for the evening. These include the premiere of William Mackrell’s North South, a performance that considers the cultural difference between northerners and southerners across the globe.
Peroni joins the likes of car brand Infiniti, furniture company Natuzzi and The Macallan single malt whisky on the event’s sponsorship roster. The latter is also hosting The Macallan Masters of Photography Lounge, featuring work from renowned photographer Mario Testino.
Other artistic events set to take place between 21 and 25 January include Photography Focus Day, featuring talks from top curators, photographers and art directors, highlight tours led by Southeby’s Institure of Art and artist duo Henry/Bragg’s exploration of the rituals of bingo through a live, interactive game.
Upper Street Events expects the London Art Fair will attract approximately 25,000 attendees over the festival’s four days.
Read more: House of Peroni
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @DollyDeighton