Upper Street enlists Peroni for London Art Fair

London Art Fair organiser Upper Street Events has partnered with Peroni Nastro Azzurro for its Thursday Late event.

London Art Fair takes place at the Business Design Centre
London Art Fair takes place at the Business Design Centre

Taking place on 22 January, the event will take place at the fair’s venue, the Business Design Centre in Islington, London. Guests will be able to view the exhibition until 9pm while enjoying complimentary drinks from the beer brand.

A number of talks, tours, performances and film screenings are planned for the evening. These include the premiere of William Mackrell’s North South, a performance that considers the cultural difference between northerners and southerners across the globe.

Peroni joins the likes of car brand Infiniti, furniture company Natuzzi and The Macallan single malt whisky on the event’s sponsorship roster. The latter is also hosting The Macallan Masters of Photography Lounge, featuring work from renowned photographer Mario Testino.

Other artistic events set to take place between 21 and 25 January include Photography Focus Day, featuring talks from top curators, photographers and art directors, highlight tours led by Southeby’s Institure of Art and artist duo Henry/Bragg’s exploration of the rituals of bingo through a live, interactive game.

Upper Street Events expects the London Art Fair will attract approximately 25,000 attendees over the festival’s four days.

Read more: House of Peroni

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now