UPS shows its worth to business through global ad campaign

The courier company United Parcel Service is launching a global brand advertising campaign through McCann-Erickson London to promote how its service can help businesses.

Through a series of shots, from the front of a small shop to a businessman travelling to different markets around the world, the ad shows how a company grew from a tiny start-up into a global empire with offices around the world.

The voiceover tells the story of the business' growth and how it managed to keep its promise to customers and continue to fulfil demand from customers.

The ads end with the tagline: "UPS. Your business synchronised," which aims to get across the message that when UPS is tasked with synchronising a company's day-to-day operations, such as the flow of goods, funds and information, businesses are then free to focus on other issues.

The campaign will run in 54 markets outside the US. Media was planned and bought by Universal McCann.

Kevin Keith, UPS's international advertising manager in Atlanta, said: "The work demonstrates exactly how UPS can help companies of all sizes manage growth and, by doing so, continues to elevate our relevance to companies far beyond shipping."

The campaign comprises eight television spots, which will appear worldwide, supported by 15 press executions and outdoor, radio and online executions.

Specific executions have also been tailored for the European Union expansion which takes place on 1 May, when the company introduces a wider portfolio of delivery options to the ten additional member countries.

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