US Cellular 'believe in something better' by Publicis & Hal Riney San Francisco

Publicis & Hal Riney has created two new spots for the "believe in something better" campaign for US Cellular.

The new spots capture touching moments as communities of people watch, participate, embrace and emotionally connect with a playful event.

Ellen Kuras, renowned for her work on film Eternal Sunshine of the Spotless Mind, was the director of photography.