US cigarette billboards disappear for good

- Cigarette billboards will, by the end of the day, have disappeared forever from the US landscape as part of a $206 billion agreement between 46 American states and the tobacco industry.

- Cigarette billboards will, by the end of the day, have disappeared forever from the US landscape as part of a $206 billion agreement between 46 American states and the tobacco industry.

Under the settlement -- which follows claims by the states for smoking-related health costs -- states will take over billboard leases that had been held by tobacco companies and put anti-smoking ads on them at the companies' expense until the leases expire.

The settlement still allows ads of up to 14 square feet to be displayed at businesses that sell or manufacture tobacco products.

According to research firm, Competitive Media Reporting, the US tobacco industry spends about $505 million a year on advertising, 30% of which goes on outdoor advertising.



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