Users divided on Twitter ads

LONDON - Twitter is, for the first time, set to start making money following an announcement this week of its plans to incorporate paid-for search advertisements, and those from third party TweetUp, but users are making their feelings known.

Twitter ads: sellout or legitimate revenue stream?
Twitter ads: sellout or legitimate revenue stream?

Some users are talking about Twitter selling out, the dangers of spam as well as the acknowledgement that the microblogging service needs to make cash.

The big announcement from Twitter that it would be launching its own ad platform came the day after Bill Gross, the brains behind the original model for paid internet search, announced TweetUp. The timing was uncanny.

Read more on Brand Republic's new digital blog The Wall.