USwitch review signals end of MCBD partnership

LONDON - USwitch, the price comparison website, has kicked off a review of its £3.5 million creative account, bringing an end to its three-year relationship with the incumbent on the business, Miles Calcraft Briginshaw Duffy.

USwitch...kicks off creative review
USwitch...kicks off creative review

The site has approached a number of undisclosed agencies with a view to holding a pitch for the business. However, MCBD will not be repitching for the account.

The review follows shortly after Cossette Communication Group, which owns MCBD, Elvis, Dare and the digital start-up Switch, secured the advertising account for Which? Consumer Group's recently launched price comparison site.

Since its appointment to the uSwitch account in April 2006, MCBD has created gospel-themed TV ads for the brand.

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