Switching service Uswitch has launched a financially-savvy spot following a rebrand.
Narrated by Peep Show’s Matt King, the ad follows the weird and wonderful purchases, from neon yellow shoes to a model aeroplane, made by uSwitch customers as a result of saving on their energy bill.
Launched across TV, radio, out-of-home and digital, "What you do after you switch is up to you" serves as Uswitch's largest above-the-line campaign in its two-decade history. It was directed by Kevin Thomas through Thomas Thomas, while media planning and buying was handled by Goodstuff Communications.
This is Joint’s first campaign for the brand since winning the account last October. Alongside sister brand Zoopla, Uswitch previously worked with Brothers and Sisters on campaigns such as 2017’s "Yes u can".