V&A invites children to draw up brief for Sir Peter Blake

A group of children were turned into the "most free-thinking art directors ever" after gathering at the V&A Museum of Childhood to give briefs to a team of illustrators including Sir Peter Blake.

  • Paul Oakley

    Paul Oakley

  • Sir Peter Blake

    Sir Peter Blake

  • Paul Oakley

    Paul Oakley

  • Tobatron



Artists either created the ideas in their own studios or on the day itself, with 12 artists working under the live guidance of the child who came up with the original brief.

The "Mind of a Child – Eye of an Artist" project was part of this year’s national Big Draw campaign and was created in collaboration with the Central Illustration Agency. 

Brand: V&A Museum of Childhood

Clients: Rhian Harris, director, and Joanna Bolitho, marketing manager at the V&A Museum of Childhood

Agency: AMV BBDO

Creatives: Mark Fairbanks and Thiago de Moraes

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