The beverage brand has devised the Carling Game On Area, a sport-focused location where festival-goers will be able to discuss all things football as they sip on Carling beverages.
The area will be complete with a photo booth, enabling visitors to capture their festival experience from midday until 11pm each day.
To promote its new G4 handset, Virgin Media partner LG will bring its Club G4 Experience to VIP area the Louder Lounge, where visitors will be able to dance to music as they snap a selfie using the camera feature of the new phone, which features gesture technology.
At the Sure Arena, the antiperspirant brand claims that the more people move, the more they will get out of the acts, which will include Paloma Faith and Jessie War.
The experience is designed to promote the brand’s new Motionsense freshness technology, which is activated by movement.
Pringles will be offering free products and a karaoke stage, meanwhile visitors will be able to take part in games to win prizes.
Virgin Media has teamed up with disability charity Scope to give people with disabilities a voice. The brand's Louder Lounge will feature the Scope Swap Shop, a festival shop complete with clothing and accessories.
Beauty brands at the Louder Lounge
The lounge will feature a host of spa and beauty brands. Babyliss will be offering treatments, representatives from Glitterlips will be on hand to provide lip decorations, and Imarni Nails will provide manicures and nail art.
The brand will also provide free wifi across both festival sites, along with mobile recharging stations.
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