Valspar "#RethinkPink" by FCB Inferno

Paint brand Valspar gets with the times by reinventing some of its gender-conformist pink paint names.

While "Dollface" has been renamed "Woke Up Like This", "Girly Girl" was transformed into "Anything You Can Do", depiction a more empowered role of women in society.

"We’re committed to ensuring the labels on our paints don’t put labels on people," Jane Ryder, European marketing director of Valspar, said.

The revamped colour names are set to appear on Valspar’s website next month, and will hit stores later this year. The work was written by Kris Wheater and art directed by Jono Owen. Media is handled by Havas.

Credits

Brand
Creative agency
Head of account management
Senior account director
Account executive
Strategy director
EVP communications EMEA
Senior copywriter
Senior art director
Media
Business director
Account manager
Account executive
European marketing director of consumer brands
Brand and digital marketing manager of consumer brands
Senior brand manager, Valspar
Social
Account director
Social media managers
PR
Managing partner
Senior account directors

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