AgencyAbbott Mead Vickers BBDO
Launching at the World Economic Forum's Annual Summit in Davos, a satirical campaign holds business leaders accountable for disability inclusion.
It is the first time disability has been discussed on the main stage at the event. "Diversish", by Abbott Mead Vickers BBDO, satirises businesses that call themselves diverse but overlook, ignore or postpone anything to do with disability. The campaign coincides with The Valuable 500 initiative, which aims to tackle this trend of companies claiming to be diverse but excluding disability from that definition. The work was created by Polina Zabrodskaya and Michael Jones, and directed by James Rouse through Outsider.