ValueClick acquires £15.8m Pricerunner

Online marketing group Value-Click, which offers ad delivery and tracking, affiliate marketing and search placement, is buying into the online shopping market with the $29 million (£15.8m) acquisition of price-comparison service Pricerunner.

The firm said the deal would expand its array of performance-based online marketing platforms and boost its presence in Europe. Pricerunner is the third-most popular comparison site in the UK, behind Kelkoo and DealTime, and also operates in France, Germany and Sweden.

The £15.8m agreement includes cash and about 263,000 shares of ValueClick common stock shares issued to three management shareholders of Pricerunner. An extra consideration worth $6m is dependent on Pricerunner's performance.

ValueClick is aiming to take advantage of the anticipated growth in European online retail sales, which Forrester Research forecasts will grow from EUR40bn (£26.8bn) in 2004 to EUR167bn (£112bn) in 2009.

James Zarley, CEO of Value-Click said: "We've been looking to add comparison shopping as part of our strategic growth plan."

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