- ValueClick the leader in cost-per-click Internet advertising looks to be gaining ground over traditional cost-per-impression pricing model as it announces record results for the second quarter.
For the period ended June 30 the privately held ValueClick claimed to have achieved an 83.3% increase in revenues over the previous quarter. Profits or losses were not disclosed.
Founded just one year ago ValueClick has seen steady revenue growth rate, averaging 30% per month for the past year, and today claims to be the industry's second-largest online advertising network.
The company pioneered cost-per-click advertising which rivals the 'traditional' cost-per-thousand impressions (CPM) model where the advertiser pays for each time the ad banner is loaded or "viewed. Cost-per-click pricing advertisers pay only if a visitor actually clicks through to their website.