Vampire Weekend launches interactive iPhone ad

LONDON - Vampire Weekend, the US indie-rock band, has launched an innovative iPhone ad to help promote its new album, 'Contra'

Vampire Weekend: Contra album cover
Vampire Weekend: Contra album cover

The ad, created by the New York-based ad agency Medialets, begins as a small banner that has been placed in the NPR News app.

When users click on the banner, a full-screen version of Vampire Weekend's new song 'Cousins' begins to play.

Users can then interact with the ad by shaking the screen, with each shake changing the video to a different scene.

Consumers can also tap the video to bring up information about the album, and click through to iTunes to download Vampire Weekend tracks.

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