The latest ad, called 'I'm Annoyed', launches today (4 October) on Facebook and YouTube as part of the brand's 'Closest to Cold' campaign..
The light-hearted ad by VCCP features the angry "muscles from Brussels" failing in his attempt to live in the Alpine snow for three days as he tries to recreate the temperature of a Coors Light.
Media planning and buying was planned by ZenithOptimedia.
The ad is being seeded by London agency The 7th Chamber.
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