Van Damme in icy comeback for latest Coors ad

Molson Coors brand Coors Light is launching the second phase of its social media campaign featuring action man Jean Claude Van Damme.

Jean Claude Van Damme: the ‘muscles from Brussels’ returns in the latest ad from Coors
Jean Claude Van Damme: the ‘muscles from Brussels’ returns in the latest ad from Coors

The latest ad, called 'I'm Annoyed', launches today (4 October) on Facebook and YouTube as part of the brand's 'Closest to Cold' campaign.

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The light-hearted ad by VCCP features the angry "muscles from Brussels" failing in his attempt to live in the Alpine snow for three days as he tries to recreate the temperature of a Coors Light.

Media planning and buying was planned by ZenithOptimedia.

The ad is being seeded by London agency The 7th Chamber.  

The first ad in the campaign launched on 1 July and ran for nine weeks.

Follow Sara Kimberley on Twitter @SaraKimberley

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