The New York-based outdoor advertising company, Van Wagner, is to
open an office in London’s Soho and is looking for around ten sales
staff to help run it.
Michael Higgins, the former More Group executive director and Mills &
Allen sales director, will front the UK venture.
Van Wagner, which has an estimated 30 per cent of the US market,
specialises in large attention-grabbing sites in central locations such
as Times Square.
It has similar plans for the UK, intending to snap up prime central
London sites such as Piccadilly Circus to take on rivals who offer wider
national or regional poster campaigns.
Sites will be sold individually and special planning consent will be
sought to enable advertisers to dream up more creative ideas.