Vanish "Generation rewear" Havas London

Vanish has partnered the British Fashion Council for a documentary series focusing on sustainable fashion.

Narrated by Clare Press, Vogue’s first sustainability editor, the three-part series explores the move towards eco-conscious buying, wearing, caring and disposing of clothes. Episode one (launched today) stars three young designers – Phoebe English, Liam Hodges and Olubiyi Thomas – as they discuss sustainability in the fashion industry. The second spot focuses on the role of businesses in adopting environmentally conscious behaviours and episode three champions Britain’s "rewear heroes".

The series debuts exclusively via Amazon, alongside a Amazon Fire TV takeover and digital activity. It will also be available on the London Fashion Week platform.

It was created by Nick Rowland and directed by Richard Bullock through Hungry Man. Media is handled by Zenith.

Earlier this month, Levi’s enlisted celebrities including footballer Marcus Rashford and Jaden Smith for a campaign positioning the brand as an alternative to "fast fashion".