Vanish "Love your whites for longer" by Havas London

Vanish gives its take on the great modern love story, with a spot following the 50-year relationship between one couple and their whites.

The ad sets the scene at a hippy era music festival and then follows one woman through milestones such as the birth of her children and her golden wedding anniversary, all while wearing the same white dress. 

The dress (now grey and weathered) finally gets a wash, after 50 years or so, as the ad comes to a close.

Launching across TV and digital, alongside outdoor activity, the work was written by Diogo Abrantes, art directed by Chico Barrera and directed by Matt Rhodes through Papaya. Media is handled by Zenith.

Earlier this year, Vanish launched an ad promoting the brand's carpet cleaner.

Credits

Client
Category manager
Senior brand manager
Marketing executive
Creative agency
RB global executive creative director & creative partner
Creative partner
Copywriter
Art director
Managing partner
Business director
Account director
Senior account manager
Head of strategy
Group strategy director
Strategist
Executive agency producers
Agency producer (film)
Agency producer (print)
Production company
Executive producer
Producer
Director
Post-production
VFX supervisor
Lead flame artist
Nuke artist
Lead CG artist
Houdini artist
Colourist
Post producer
Soundtrack composer
Narrator
Audio post-production
Media agency

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