Vanity Fair runs nine-page Sky 'superstar' advertorial

Sky has booked an nine-page advertorial in Condé Nast's Vanity Fair promoting new talent in a series of programmes across Sky 1 and Sky 1 HD.

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The feature appears in the March issue of Vanity Fair, on newsstands from today. It showcases Sky presenters as well as celebrities and actors appearing on Sky-specific shows.

Eddie Izzard, Will Young, 'Gavin and Stacey' star Ruth Jones, and former Pussycat doll Kimberley Wyatt are among those who have been photographed and interviewed for the spread, which is "as close to editorial as we dare to be" says Claire Singer, promotions director at Vanity Fair.

Singer said: "This is a subliminal way for Sky to get their talent across to readers".

The advertorial has been created to mimic a feature. It uses the headline "Watch Me!" and the sub-headline "What’s on TV tonight? Whether you’re in the mood for drama, entertainment, comedy or the arts, in 2011 Sky has plenty of outstanding new and original programming available at the push of a button".

It then invites the readers to "meet some of this year’s small-screen superstars".

Vanity Fair, which has an average ABC circulation of 102,445, has previously created bespoke advertorial features for Dunhill and Orange.

Its Dunhill campaign featured actors wearing Dunhill tailoring such as Daniel Craig and Ray Winstone, who were shot by David Bailey.

The annual Orange Rising Star award, which recognises an exceptional acting talent and a star in the making, was the platform for an Orange and Vanity Fair advertorial in 2008 when the magazine featured actors such as Gael García Bernal and Rachel McAdams.

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