Credit card provider Vanquis is celebrating financial confidence with a sauntering cat.
Set to Val Doonican’s Walk Tall, the ad shows a CGI cat as it strolls on its hind legs through a busy marketplace, gaining stares from humans and dogs alike. The feline dodges a kamikaze of flying cucumbers (in slow motion, no less), before completing a contactless payment with its Vanquis credit card.
The ad launched on Thursday (3 June) alongside radio and digital activity. It was directed by Henry Littlechild through MPC Creative, and media is handled by MediaCom Leeds.