The competition aims to find 'the face of Vapestick' and invites users to strike their best Vapestick pose and submit it online to a microsite.
The competition will be promoted at various Style Icon Tours taking place across the country over the next few months, with the tour kicking off this weekend at the Strawberry Fields Festival, taking place on 8-10 August in Leicestershire.
The tour, devised by agency Space, will also be appearing at Birmingham's Fusion Festival on 30-31 August, Bestival on 4-7 September and the Clothes Show Live at the National Exhibition Centre between 5 and 9 December. The tour will also give visitors the opportunity to try out Vapestick's range of e-cigarettes.
The competition winner will also be treated to a VIP shopping experience worth £2,000.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.