Various UK pubs "Get the vaccine" by Grey London

Creative agency Grey London has embarked on a campaign encouraging pub-goers across the country to get vaccinated, via beer mats.

The beer mats carrying the vaccination message are being distributed to independent pubs that have lacked financial support during the pandemic and which see the vaccination programme as key to their business survival.

Pubs that are taking part include the Shortland Tavern in Bromley and The Villager Freehouse in Kent. The mats carry the line "Get the vaccine when you can – keep the fun flowing" and feature common beer brand symbolism, such as German fonts, ribbons and coats of arms.

The creatives on the campaign were Liam Campbell, Thom Farrall and Laura Jordan Bambach.