Vatican Radio opens its airwaves to advertisers

VATICAN CITY - Vatican Radio, the voice of the Roman Catholic Church, is to accept advertising for the first time in its 80-year history.

Vatican Radio...opening doors to advertisers
Vatican Radio...opening doors to advertisers

The radio station, which is available by satellite in 61 countries across five continents and by download from its website, is opening up its content to advertisers in a bid to bring in revenue to pay for new programming.

A spokesman for Pope Benedict XVI is reported as saying that Vatican Radio costs £19 million a year to run and needs to generate more funding to stay on the air.

Ad revenue is expected to attract between £175,000 and £260,000 for Vatican Radio.