Vatican spokesman to debate ethics at IAA Congress

The Pope’s official spokesman and the leader of Britain’s agency trade body will go head to head in a debate on advertising ethics at the International Advertising Association’s London 2000 Congress.

The Pope’s official spokesman and the leader of Britain’s agency

trade body will go head to head in a debate on advertising ethics at the

International Advertising Association’s London 2000 Congress.



Archbishop John Foley, the Vatican’s head of communications, and Rupert

Howell, president of the Institute of Practitioners in Advertising, are

among the 60 speakers so far confirmed for the congress, which is taking

place on 6-9 June.



Foley once wrote radio and TV commercials and believes sermons could

benefit by using some of advertising’s presentation techniques.



His invitation to speak is in line with the aim of the congress

organisers, which is that the event should not just be a succession of

’talking heads’ but should spark passionate discussion among the 2,500

delegates expected to attend. Howell said: ’I hope that the debate will

improve the ad industry’s understanding of the power outsiders believe

we have.’



Ethics, along with creativity, culture and technology, are the key

themes of the congress, which will look at how such influences are

shaping advertising’s future.



Among the star attractions will be Nicholas Negroponte, the MIT

professor who prophesied the new-media revolution 20 years ago and

trained many of the dotcom pioneers. Also speaking will be Tim

Berners-Lee, the originator of the internet who is now critical of its

commercialisation.



David Abraham, chief operating officer of St Luke’s and chairman of the

organising committee, said: ’The fact that we have been able to attract

genuinely global figures from outside advertising is a coup in itself.’



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