Vauxhall agrees Independent deal

Vauxhall and The Independent have agreed an exclusive deal to support the car manufacturer's Signum marque.

The newspaper landed the deal, which includes an eight-month display advertising campaign, after winning a pitch against other news-paper groups.

Vauxhall and its agencies, Initiative and Lowe London, selected The Independent after a presentation from its creative solutions team.

The eight-month ad campaign, by Lowe, starts on 21 May. There will also be a tactical campaign using editorial properties across weekend supplements and flip-fronted cover features on four Independent supplements.

The Independent will also provide online support for the campaign and research and tracking of its effectiveness.

Keith Yonish, the creative director of Independent Solutions, said: "This deal is an example of media working at its best - media owner, client, media specialist and creative agency. The Independent has the breadth and diversity needed to position Vauxhall's Signum to its best possible advantage."