Vauxhall "Backwards stories" by Velocity and MRM Madrid

Vauxhall tells fairy tales in reverse to illustrate that when you go backwards (much like reversing a car), things don't always work out for the best.

The animated ads reimagine "Jack & the Beanstalk", "Cinderella" and "The Ugly Duckling", by starting with the traditional happy ending and working back to the humble beginnings. They promote Vauxhall Astra’s reverse parking capability.