Vauxhall "Backwards stories" by Velocity and MRM Madrid

Vauxhall tells fairy tales in reverse to illustrate that when you go backwards (much like reversing a car), things don't always work out for the best.

The animated ads reimagine "Jack & the Beanstalk", "Cinderella" and "The Ugly Duckling", by starting with the traditional happy ending and working back to the humble beginnings. They promote Vauxhall Astra’s reverse parking capability.


Creative president McCann Europe
Chief creative officer, MRM // McCann Madrid
Chief creative officer, McCann Milton Keynes
Executive creative director, MRM // McCann Madrid
Executive creative director, McCann Milton Keynes
Executive creative director, McCann Birmingham
Senior copywriters
Senior art director
Ugly Duckling animations only
Animation studio
Head of art
Technical director
Art director
Vfx director
Modelling & look dev
Cinderella animations only
Animation studio
Animation director
Art director
Director of photography
3D animation
Animation supervisor
Rigging supervisor
Stop motion animator
Jack & the Beanstalk animations only –
Animation studio
Creative directors
Character design & development & CG & animation
Art director