Vauxhall signs sports driver competition deal with FHM

LONDON - Vauxhall has launched a Sports Driver of the Year promotion with FHM, in a deal arranged by Initiative and Emap Advertising.

The promotion, exclusive to FHM, will see a shortlist of 40 FHM readers fly to the Jarama circuit in Spain to compete for the title of Sports Driver of the Year. The winner will receive a Vauxhall Astra VXR and be given the opportunity to compete for a place in the Vauxhall VXRacing British Touring Cars Championship team.

The advertising activity starts in February's issue of FHM and continues to the August issue, totalling 30 pages of print. It will also be supported by activity on

James Mallinson, FHM cross-media director at Emap Advertising, said: "Our partnership with Vauxhall to launch the VXR brand is geared to establishing Vauxhall as a leading manufacturer of performance vehicles. This campaign is sure to generate real excitement due to the level of consumer interaction involved and the offer of 'money can't buy' experiences. These are guaranteed to appeal to FHM's huge amount of new car buyers."

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