Vauxhall UK media review casts doubt over Western future

The future direction of Western International Media was hanging in the balance this week as its biggest UK client, Vauxhall Motors, confirmed it had put its media buying account under statutory internal review.

The future direction of Western International Media was hanging in

the balance this week as its biggest UK client, Vauxhall Motors,

confirmed it had put its media buying account under statutory internal

review.



Western handles the media planning and buying account in the UK, worth

pounds 86 million, but the Continental media business is centralised

through the Universal McCann network. A pan-European centralisation has

not been ruled out.



Vauxhall has made it clear that no decisions have been taken on whether

to hold a formal media review. Andrew Jones, Vauxhall’s marketing

operations director, said: ’We regularly review our media buying but we

have a long and successful relationship with Western and are very happy

with its buying performance.’



However, Western’s parent, Interpublic Group, and auxhall’s parent, GM,

are understood to favour a streamlining of media arrangements across

Europe, possibly through Universal.



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