VB 'the regulars' by Droga 5

LONDON - Droga5 in Sydney has created a new campaign for Aussie beer VB, featuring a series of street parades celebrating ordinary drinkers.

In a massive three-day shoot, Droga5 and @radical.media staged a street parade in Ballarat, a small country town, to celebrate the colourful array of people who make up modern Australia.

The ads feature a cast of 500, 20 Australian celebrities, and was produced by a crew of 150.