VCCP on becoming Advertising Agency of the Year

After being named Campaign's Agency of the Year, VCCP reveals what it feels like to wear the crown.

Charles Vallance and Adrian Coleman, VCCP’s founders, and Michael Sugden, the chief executive, talk about the shop's highlights in 2013 and how it feels to be named Campaign’s Advertising Agency of the Year.

This year, VCCP's standout work, highlighted in The Annual 2013, has included O2's "be more dog" as well as creative for and Macmillan Cancer Support. The agency also picked up the £100 million Asda account.

Campaign's review of the year also named MediaCom as Media Agency of the Year, Lida as Customer Engagement Agency of the Year and SapientNitro as its Digital Innovation Agency of the Year.